PIING
Piing: Intelligence · For Shopify
Know more about
the people who buy.
Turn orders and product details into customer preferences and buying patterns. Write selected fields to Shopify customer metafields, ready for segments, Flow and connected apps.
Priya Nair
Shopify customer
6 of 22 standard fields
- Preferred category
- Knitwear AI-inferred
- Likely clothing size
- UK 10 AI-inferred
- Preferred style
- Minimal AI-inferred
- Lifetime value tier
- High LTV Calculated
- Reactivation risk
- Low Risk Calculated
- Recently browsed categories
- Footwear, knitwear With consent
You choose what reaches Shopify.
Keep, edit or remove values. Set what future runs can change.
Behind the fields.
Orders & product details
9 of 14 orders include knitwear.
Catalogue cues Solid colours · clean lines · knitwear
Suggestions use purchased categories, variants and product descriptions. These are inferred preferences, not facts supplied by the customer.
Use it where
you already work.
Your customer record is the starting point. Put selected fields to work in your audiences, workflows and store conversations.
A fuller customer record.
Keep selected insights on the Shopify customer record. Choose your fields and review the evidence behind each value.
Find your valuable regulars.
Combine lifetime value and purchase frequency in a Shopify segment that stays current as the fields change.
Know when to reconnect.
Use reactivation risk in Shopify Flow or a connected CRM. Your workflow controls the message and timing.
A starting point for staff.
Bring likely size and style into Piing in Shopify POS. An inferred preference starts a conversation. Use both apps and enable the fields in Piing POS.
Segments and Flow are available on every Intelligence plan; connected tools need their own setup.
A fuller customer profile.
22 ready-made fields. Choose the context that is useful to your business, and leave the rest off.
Preferences & fit
AI suggestions from purchased products and variants. Thin evidence returns no value.
- Customer persona
- Trend-led loyalist
- Preferred style
- Contemporary
- Preferred category
- Outerwear
- Brand affinity
- Your most-purchased brand
- Likely clothing size
- UK 8 / EU 36
- Likely shoe size
- UK 6 / EU 39
- Likely gender
- Female
- Likely next category
- Shoes
- Seasonal buyer
- Seasonal - Autumn
Value & buying habits
Defined calculations from order history. No AI guesswork in these fields.
- Lifetime value tier
- High LTV
- Average order value tier
- High Value
- Purchase frequency
- Regular Buyer
- Average days between orders
- 32
- Sale sensitivity
- Full Price Buyer
- Preferred price range
- Premium
- Reactivation risk
- Low Risk
- Gift buying
- Frequent Gifter
- Data confidence
- High
Current interests
Optional browsing signals. Only collected with the customer’s permission.
- Browse-to-buy ratio
- 18 views per order
- Recently browsed categories
- Coats, knitwear
- Cart abandonment rate
- 34%
- Last active
- 2 days ago
Need a field specific to your brand?
Scale and above add your own fields and prompts. Define the wording, accepted values and when to leave a value empty.
Your rules.
Your customer record.
Enabled, eligible values write to Shopify automatically. You can keep a value fixed, edit it or remove it whenever you need.
- Set a confidence floor
- Hold back weak AI suggestions.
- Use your own wording
- Map suggested values to your taxonomy.
- Choose what gets written
- Enable the fields you need and block unsuitable values.
9 of her 14 orders include knitwear.
Value in Shopify. Keep it fixed, edit it or remove it.
Review the evidence before writing a field.
Update when it matters.
Run after an order, on a schedule or when you choose. Scheduling is included on every plan. For new stores, automatic runs are off until you enable them.
- 01 / Choose
The customers and fields
Set the scope and enabled fields. Automatic runs remain off until you turn them on.
- 02 / Evaluate
Evidence before output
AI suggestions are assessed against your confidence rules. Insufficient evidence is not a reason to invent a value.
- 03 / Write
Selected values in Shopify
Eligible outputs go to app-owned customer metafields for segments, Flow and connected tools.
- 04 / Review
A record of the run
See what was processed, written, held back or skipped. Check usage and export the results.
Plans include successful customer profile refreshes. Each customer counts once per refresh, regardless of enabled fields. See plan allowances
GETTING STARTED
Choose your fields. Set your rules.
Preview up to five real customers from your Shopify order history before subscribing.
Preview the evidence
Review proposed fields, sources and confidence before choosing what to write.
Set your rules
Choose enabled fields and confidence thresholds. Decide what may be written to Shopify.
Keep context current
Run manually, after orders or on a schedule. Review results, skipped values and usage in the app.
Inside Intelligence.
Manage the customer record and the fields behind it, directly in Shopify.
Amelia Reid
52 orders · 19 fields
- Confidence
- High, 95%
- Source
- Rule-based
Kept values stay fixed until you release them.
Intelligence pricing · USD
Start with your customers.
Preview up to five real customer profiles before choosing your plan.
Billed monthly through Shopify.
- Profile refreshes / cycle
- 500
- Customers per run
- 500
All standard fields, schedules and Shopify metafield export
Free preview · no timed trial
Billing & allowances
One successful customer refresh counts once, regardless of enabled fields. Failed refreshes, previews and metafield repairs do not use the allowance. Existing field-unit subscriptions keep their approved terms. Monthly plans use 30-day Shopify cycles. Yearly plans renew allowances on each monthly subscription anniversary, using the last day in shorter months. Existing agreements change only after Shopify approval.
Read the billing guideStarter: $49 USD / month. Billed monthly through Shopify.
Growth: $129 USD / month. Billed monthly through Shopify.
Scale: $299 USD / month. Billed monthly through Shopify.
GOOD TO KNOW
A few practical answers.
The details that help you decide whether this is the right fit.
Is Piing required?
No. Intelligence is a separate Shopify app. Wallet passes and hardware are not required. The optional in-store context connection needs both apps and selected fields enabled in Piing POS.
Is every field an AI prediction?
No. Nine fields are AI-inferred, nine use defined rules and four use optional, consented storefront signals.
What happens when the evidence is weak?
Use confidence rules and output controls to keep unsupported values out of Shopify. A suggested size is a starting point, not a confirmed fit.
Can I control the data shared?
Yes. Choose fields, review their sources and control which values reach app-owned Shopify customer metafields.